Convenience is the number one reason that customers appreciate SMS messaging as a marketing tool. Having your customers read your promotional SMS or your SMS alert of a change of policy, for example, is immediate and it's always guaranteed. It's also convenient for the customer too. SMS is not going anywhere in fact it is still one of the most popular way of reaching out to consumers.
Unlike OTT apps like WhatsApp, FaceBook, Viber to name a few which need internet connectivity to deliver messages, Text Messages are delivered instantly. SMS is an excellent timesaver since text messages can be scheduled and you can send one message to a large group of people at once without writing each message individually.
Text messages are cheapest possible way of marketing specially if you are sending in bulk. You can get your marketing done to millions of subscribers at a very low cost. Traditional advertising tools like newspapers and TV commercials can be way beyond the reach or small and medium businesses which makes BULK SMS the ideal tool for reaching out to maximum people with minimal investments.
SMS is a unique way of communicating with consumers where in you don’t need to download an APP or OTT to start communicating. Every phone comes with SMS as default feature and doesn’t need an app to send or receive SMS.
Using SMS as a marketing tool is one of the most effective and non-disturbing tool to reach out to your target audience. Unlike traditional marketing mediums like Tele calling which can be really annoying as a person can be busy or could be a wrong time to connect with them on the phone, SMS is the best way to approach the customers.
Your customers are always looking for best offers or promotions from their favorite brands. Hence a bulk SMS service can help you exactly do this by sending SMS on regular intervals and events. This in turn not just helps you increase sales or revenues but also creates brand awareness. It is very useful as and when you launch a new product or a service or offers, just with a click of a button you can reach out to thousands of customers instantly.
